Mirova Foundation has joined the Collectif des entreprises engagées, partners of the So good Festival. As such, it is supporting two associations in the area of Marseille in the fields of youth and the preservation of marine ecosystems.
Issues
So good, a socially committed and independent media group, is organising the first So good Festival in Marseille on 15 September 2023. The aim is to bring together 6,500 people at the Friche la Belle de Mai with a programme combining talks, masterclasses, workshops, stand-up comedy, artistic experiments, concerts and DJ sets. The event is entirely driven by the voices of committed artists, activists and comedians, to fuel a collective debate aimed at bringing about positive change in society.
The So good Festival has adopted a unique approach, taking a strong stand in terms of the circular economy, sustainable food, risk prevention onsite, accessibility, carbon impact, solidarity and value sharing.
As proof of this approach, the organisers have chosen to donate all proceeds from ticket sales to local non-profits and to highlight their projects.
Two key issues were foregrounded in choosing the awardee associations for the So good Festival fund:
- youth and education, because it transforms lives, promotes equal opportunities, eradicates poverty and fosters democracy, and
- preserving marine ecosystems, because this is a key challenge for Marseille and the surrounding region.
Actions
To provide financial support for the two charities selected, So good Festival established a ‘Collectif des entreprises engagés’ (‘Committed Corporates Collective’), of which Mirova Foundation is a member. These companies, whether local, regional or national, small, mid-sized or large, all support the event so that proceeds from the festival’s general public ticket sales may be donated in full to the associations via the So good Festival fund. Mirova Foundation is a partner of the event’s solidarity ticketing scheme, which helps to fund two charity projects focusing on young people and the ocean.
Juxtapoz
IIn the ‘Youth’ category, ‘Mon terrain, Quand des jeunes basketteuses du Panier s’imposent et le racontent’ (‘My court: where young women from the Panier neighbourhood make their mark and talk about it’) is a project run by the Juxtapoz association in collaboration with Collectif Résidence and the Union Sportive du Panier de la Victoire, to provide a platform for young women playing basketball in Marseille’s metropolitan districts.
Given that only 4% of sports coverage is currently devoted to sport practised by women (source), despite the fact that women account for 38% of licence holders across all sports federations (source), an initiative such as the ‘Mon Terrain’ project helps to lend greater visibility to young sportswomen and to highlight the importance of women’s sport in society.
Sauvage Méditerranée
Turning to the ‘Oceans’ category, dedicated to preserving marine ecosystems, the Sauvage Méditerranée association has the ambition of creating and distributing an eco-designed ‘sauvage’ coin made from recycled plastic, minted in Aix-en-Provence. Its aim is to provide a reward that encourages the general public to pick up litter along the Mediterranean coastline.
Since its creation in 2019, the Sauvage Méditerranée association has been creating jewellery, bags and paintings from marine plastics, fishing nets, boat sails and sea glass at a workshop in Aix-en-Provence. Until now, the company permitted its creations to be partially ‘bought’ by anyone using waste collected from Mediterranean beaches. In 2023, Sauvage Méditerranée decided to go even further and launch an eco-designed currency that waste collectors could then spend in partner shops in Marseille, hence the ‘sauvage’ coins.
The ‘Monnaie Sauvage’ project is a combination of grassroots activism and awareness-raising. The idea is simple: it encourages the general public to collect plastic waste found all along the Mediterranean coast by rewarding them with a ‘Monnaie Sauvage’ (‘wild currency’) that can be used at partner retailers in Marseille. The currency itself is eco-designed from recycled plastic. The waste thus collected is then transformed into jewellery by Sauvage Méditerranée at their Sauvage workshop in Aix-en-Provence, creating a virtuous circle.
Key figures

Our support
- Mirova Foundation, partner for solidarity ticket sales for the first edition of the So Good Festival, held in September 2023, which financed two associative projects from the themes of ‘Youth’ and ‘Oceans’: the ‘Mon terrain, Quand des jeunes basketteuses du Panier s’imposent et le racontent’ project in the ‘Youth’ category and the ‘Monnaie Sauvage’ project in the ‘Oceans’ category.
- 1 year of skills sponsorship by Mirova Foundation for each of the 2 associations
Read more
So good Festival website